Say Hello 2 Voilà

With their 2025 The Magic Word Tour selling out entirely — and a homecoming stop in Milwaukee tomorrow at the Vivarium — it feels like the perfect time to put the spotlight on the LA‑based duo Voilà. Gus Ross, originally from London, and Luke Eisner, originally from Greendale, WI, landed on the Smells Like Alt Rock radar about this time last year when they dropped Ballerina featuring The Word Alive. It shot straight to the number one spot on our November 24 playlist.


The track’s gentle music‑box melody layered with heavy guitar is slick and original. Clever wordplay is a hallmark of a Voilà song, and Ballerina is no exception: “I’m sorry what’s your excuse, you’re dancing around the subject, tiptoe around the bad news, somehow I think you love it, ballerina dressed in black…” Like several of their other music videos, Ballerina arrived with a classic black‑and‑white visual — a style that’s quickly becoming a Voilà staple.

Their single After(h)ours also grabbed our attention for its double meaning — “after ours” and “afterhours.” It landed on our 2025 Q1 favorites playlist for the same reasons we loved Ballerina: sharp wordplay, catchy hooks, and a polished alt‑rock edge. The duo keep a relentless pace, dropping new songs about every three weeks and consistently showing up on our release radar. With over 3 million monthly listeners and a string of sold‑out shows, Voilà’s success as independent artists speaks for itself. Fans can dive deeper by joining the Magicians fan group for exclusive merch and content.


One thing is certain: Ross and Eisner have conjured up a formula for success. While you may not stumble across their albums in your local record shop or on Amazon, following them on Spotify ensures their new singles manifest on your Release Radar every few weeks. Quick releases, clever lyrics, infectious pop‑rock energy, collaborations with other artists, and a globetrotting tour, Voilà are proving that independent doesn’t mean underground.



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